Effective Date: June 2026
1. Introduction
eFIRMS respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store, process, and protect information obtained through our website, services, software, communication systems, and marketing activities.
2. Information We Collect
We may collect information including:
Personal Information
- First Name
- Last Name
- Email Address
- Phone Number
- Company Name
- Business Information
- Service Interests
Technical Information
- IP Address
- Browser Type
- Device Information
- Website Activity
- Session Data
- Cookies
- Analytics Information
Communication Information
- Form submissions
- Discovery call requests
- Demo requests
- Service inquiries
- AI chat conversations
- Phone conversations
- SMS messages
- Email communications
3. How Information Is Collected
Information may be collected through:
- Contact Forms
- Discovery Call Forms
- Demo Request Forms
- Website Chat Widgets
- AI Receptionists
- AI Voice Agents
- AI Chat Agents
- Calendar Scheduling Tools
- Marketing Campaigns
- Advertising Platforms
4. How We Use Information
Information may be used to:
- Provide requested services
- Schedule appointments
- Respond to inquiries
- Deliver proposals
- Improve customer service
- Improve website performance
- Improve marketing campaigns
- Deliver AI services
- Analyze user behavior
- Send communications
- Comply with legal obligations
5. Cookies & Tracking Technologies
eFIRMS utilizes technologies including:
- Cookies
- Google Analytics
- Google Ads Tracking
- Meta Pixel
- Call Tracking
- CRM Tracking Systems
- Marketing Automation Platforms
These tools help improve website performance, user experience, advertising effectiveness, and service delivery.
Users may disable cookies through browser settings.
6. SMS, Email & Automated Communications
By submitting forms or requesting information through our website, you consent to receiving communications from eFIRMS including:
- Appointment reminders
- Service updates
- Proposal follow-ups
- Marketing communications
- Automated communications
- AI-generated communications
Users may opt out at any time using available unsubscribe mechanisms or by contacting eFIRMS directly.
7. AI Communications & Call Recording
Certain interactions may involve:
- AI Voice Agents
- AI Receptionists
- AI Chat Agents
- Automated Messaging Systems
- Call Recording Systems
Information collected through these systems may be used for:
- Service delivery
- Quality assurance
- Training
- Optimization
- Customer support
8. Information Sharing
eFIRMS does not sell personal information.
Information may be shared with trusted service providers necessary to operate our business, including:
- CRM providers
- AI providers
- Hosting providers
- Email providers
- SMS providers
- Payment processors
- Analytics providers
- Advertising platforms
9. Data Security
eFIRMS utilizes reasonable administrative, technical, and physical safeguards designed to protect personal information.
While we strive to protect all information, no system can guarantee complete security.
10. Data Retention
Information may be retained for as long as necessary to:
- Provide services
- Meet contractual obligations
- Resolve disputes
- Comply with legal requirements
- Improve business operations
11. Your Privacy Rights
Subject to applicable laws, you may request:
- Access to personal information
- Correction of inaccurate information
- Deletion of information where permitted
- Communication preference updates
Requests may be submitted to:
12. International Users
eFIRMS serves clients in Canada and the United States.
Information may be processed, stored, or transmitted through systems located in multiple jurisdictions depending upon service providers and infrastructure.
13. Changes To This Policy
eFIRMS may update this Privacy Policy periodically.
Updates will be posted on this page and become effective upon publication.
14. Contact Information
eFIRMS
Email: info@efirms.com
Phone: 647-969-3476
Website: efirms.com